Social engagement refers to the interactions between a brand and its audience across social media platforms. This includes likes, shares, comments, and direct messages that help foster meaningful connections with followers. Social engagement is about building a loyal community and creating conversations rather than simply broadcasting information. Through these interactions, brands can gain valuable insights into customer preferences, build trust, and establish an authentic presence that resonates with their audience."

Effective social engagement strategies focus on listening and responding to customers in real time, providing relevant content, and encouraging participation. By being active and approachable on social channels, brands can strengthen customer relationships, improve brand visibility, and create a positive brand reputation. Consistent engagement helps turn followers into advocates, amplifying brand reach and driving long-term growth through organic support and word-of-mouth.