Content marketing is a strategic approach focused on creating, publishing, and distributing valuable, relevant, and consistent content to attract and engage a targeted audience. Rather than directly promoting a product or service, content marketing seeks to build trust and rapport with potential customers by providing useful information that addresses their needs, interests, or challenges. This approach helps businesses nurture relationships and develop brand loyalty over time, ultimately guiding prospects through the buying journey."

Effective content marketing uses various formats—blog posts, videos, infographics, and social media—to reach audiences where they’re most active. By aligning content with audience preferences and optimizing it for search engines, content marketing can drive organic traffic, boost brand visibility, and establish authority within an industry. The goal is to deliver consistent, high-quality content that keeps audiences engaged and inspires them to take action when they’re ready