Understanding Social Media Analytics: What Metrics Matter Most?

• Introduction: The importance of data-driven decisions in social media marketing.

• Key Metrics to Track:

  • Engagement Rate: Likes, comments, shares.

  • Reach and Impressions: Visibility of your posts.

  • Click-Through Rate (CTR): Effectiveness of your call-to-action.

  • Conversion Rate: Turning followers into customers.

• Tools for Tracking: Overview of tools like Facebook Insights, Instagram Analytics, Google Analytics.

• Conclusion: Regular analysis leads to better optimization and growth.